We are pleased to make available webconferences presented by the Association of Fundraising Professionals. All are 90-minute sessions qualifying for 1.5 points toward CFRE requirements. The webconferences are held at Tacoma Goodwill (714 South 27th St. Tacoma 98409) unless otherwise noted and begin promptly at 10 am.

Redefining Fundraising Success Through Analytics
Thursday, September 4, 2008
Presenter: Josh Birkholz
Location: Centro Latino (audio only)

There is a fundamental change emerging in 21st century fundraising. This change is driven by the most important component of the philanthropic partnership - our donors. The most successful fundraising institutions are redefining success through the incorporation of sophisticated systems for understanding their donors and prospects and using this data to guide strategy. This session will explain analytics and describe how it can drive success in your fundraising programs.

Target Audience: Mid-level to advanced level (3-10 years) - All geographic areas

Registration Deadline: September 2 by 5 p.m.

Keep Your Donors Part 2: The Secrets of Successful Communications
Thursday, September 18, 2008
Presenter: Tom Ahern, ABC
Location: Centro Latino (audio only)

Improved donor retention and increased giving depend heavily on one thing: doing your donor communications the right way. This session, taught by one of North America's leading experts, shows you exactly what it takes to tune up your "donor-communications" program into a high-performance machine. Great donor communications cost no more than poor communications. All that's required is some training. This webconference, based on a landmark new book from AFP/Wiley, teaches you the essentials of communicating well with donors. You'll learn what donors really care about; why reading is not the point of communications (shocking!); and how emotions dominate giving decisions. You'll be introduced to planning for success and measuring your effectiveness. And you'll discover the real role of donor newsletters (virtually every organization gets this wrong). This is totally practical. It applies the latest research. It teaches you proven practices and tips from the world's top fundraising communicators.

Target Audience: Entry to mid-level

Registration Deadline: September 16 by 5 p.m.

Marketing Planned Giving - Maybe We Have It All Wrong?
Thursday, October 2, 2008
Presenter: Ken Ramsay
Location: Centro Latino (audio only)

"If planned giving has so much potential why doesn't it happen?"

"The traditional marketing model doesn't work"! - A familiar complaint of gift planners in organizations in which prospects don't readily identify themselves. What can you do about it? The potential for planned gifts is great. However, we have learned and employ marketing models that are productive for only a few select types of organizations. Even these programs leave much on the table.

It really isn't that difficult to create a great planned giving program. Take the right steps in the right order and results will happen immediately.

How could we do things differently? How can we re-think the marketing model borrowing proven techniques from other areas of fundraising? Ken Ramsay will answer these questions with actual results from very different planned giving marketing models including results from different types of organizations. Maybe we do have it all wrong!

Target Audience:

• The audioconference will be meaningful to all fundraisers who have direct or indirect responsibility for planned giving in their organizations.
• Entry and mid- level Participants will gain immediate insight into the direct approach to planned giving marketing that market parameters demand. Senior and advanced level Participants will appreciate the strategic discussion on the field of planned giving generally.

Registration Deadline: September 30 by 5 p.m.

Boom Generation Women Create New Horizons for Fundraisers
Wednesday, October 29, 2008
Presenter: Margaret May Damen, CFP, CLU, CHFC, CDFA
Location: Tacoma Goodwill (714 S. 27th St.; Tacoma)

Boom generation women have the emotional literacy, financial confidence and control the economic means to make major lifetime and legacy gifts that mirror their core values and beliefs, and fulfill their number one issue - a desire to make a difference. Organizations that understand how to create a sustainable environment for gender and generational synergy will attract and maintain the trust, loyalty and commitment of the nation's largest cohort of women impatient for and receptive to advice and counsel as to how to direct their philanthropic dollars. This session will identify the key psychosocial peer-personality traits of this generation, discuss how to implement effective communication, marketing and gender receptive programs and provide you with the tools to align your organization's mission more closely with donor's values and interests.

Target Audience: Mid Level, Senior and Advanced Levels

Registration Deadline: October 27 by 5 p.m.

Guerilla Tactics: Motivating Your Board and CEO to Raise More Money
Wednesday, December 10, 2008
Presenter: Paula K. Parrish, CFRE
Location: Tacoma Goodwill (714 S. 27th St.; Tacoma)

The enduring reality of fundraising for nonprofit organizations is the need for the board to help with the solicitations. They might be reluctant, reticent, or resistant, but the bottom line is that they must DO IT. So how does a development officer persuade board members to assist? Using guerilla tactics! These include much personal contact, putting books into their hands through executive summaries, weekly task assignments and committee-driven goal setting, among other tactics. If they have fiduciary responsibility and you demonstrate the needs, they will follow your lead.

Target Audience: This presentation will help any Development Officer or CEO of any experience level who works with a board that is not pulling its fair share of fundraising.

Registration Deadline: December 8 by 5 p.m.

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