Successful Corporate Fundraising

Description

Corporate fundraising has changed dramatically in recent years, as corporate social responsibility has been integrated into corporate culture. It is essential for nonprofits who are seeking connections with businesses to adapt your approach to make CSR an easy fit. Countless corporate mergers and restructuring make it even more critical for you to target your efforts in reaching out to corporations to negotiate mutually beneficial relationships. This class will provide a broad overview of corporate philanthropy and fund-raising to help you expand or diversify your organization’s funding base. It will explore the traditional avenues of support through corporate foundations, matching gift programs, and corporate contributions budgets and will take an in-depth look at corporate sponsorship and cause-related marketing. The course will introduce real examples highlighting preferred approaches and how to build mutually beneficial relationships with corporate partners.