Be Where Your Donors Are: Crafting Integrated Fundraising Campaigns

Description

Effective fundraising campaigns rely on “surround sound” messaging to reach your donors where they are. To do this well, you must integrate your fundraising approach across different channels, including direct mail, email, digital, social media, web, and telephone, while also developing a deeper understanding of who your supporters are and why they show up for your mission. This class will show you how to build effective messages and deliver integrated fundraising campaigns that are memorable, cost-effective, and worthy of attracting new donors and retaining existing supporters. You will leave this class with a better understanding of effective writing and design, printing and mailing, mailing lists, stewardship, and measuring success.